Terms of service
1. The service and who it is for
Lead Strategist is an online service that gives read-only access to Danish company data (CVR) and figures from annual reports through the Model Context Protocol (MCP).
Lead Strategist is sold to businesses only (B2B): companies, sole traders, associations and public bodies that use the service in their trade or business. You cannot create an account or buy as a consumer.
By creating an account you accept these terms on behalf of the business you represent. You confirm that you act in the course of that business and that you are authorised to bind it. In these terms, "you" and "the customer" mean that business.
2. Prices and payment
Free beta: while Lead Strategist is in beta, the service is free. Every account with a confirmed email address gets 20,000 credits per calendar month (UTC), reset on the 1st; unused credits do not carry over. The trial limits below (14 days and 2,000 credits) do not apply during the beta, no card is needed and nothing is charged. Plans and credit packs cannot be bought during the beta. The prices on the pricing page are the prices that will apply when paid plans start. We will tell you by email at least 30 days before paid plans start, and you decide yourself whether to continue on a paid plan; nothing turns into a paid subscription automatically. To prevent abuse, the number of calls per minute is limited, and we may change the monthly amount or close accounts that get around the limits, for example by using several accounts. When the beta ends, the rest of this section applies.
Free trial: new accounts with a confirmed email address can get one free trial of 14 days with 2,000 credits. There is one trial per company email domain; for free-mail providers such as Gmail or Outlook, one per email address; and, when a card is required, one per payment card. Accounts with disposable email addresses cannot be created. There is no lasting free plan.
Trial with a payment card: once card payments are open, the trial requires you to add a payment card through our payment provider Mollie. 0 kr is charged when you add it. Before you add the card, you choose the plan and billing interval the trial continues as (Starter, monthly, if you choose nothing) and you see its normal price. The day you add the card is day 1, and the trial runs up to and including day 14 (Danish time). If you cancel by the end of day 14, nothing is charged. If you do not cancel, the trial continues automatically as an ongoing paid subscription to the chosen plan at the normal price that applied when you signed up, and you consent to us charging the first payment to your card on the day after the last day of the trial and then at the start of every new period (monthly or annually) until you cancel. We email you a confirmation when the trial starts, with the price and the date of the first payment.
Trial without a card: while card payments are not open, no card is needed. The trial then starts at the first successful lookup and ends automatically without any payment.
Paid use: we offer prepaid credits and monthly and annual plans as described on the pricing page, once payments are open. Prices are in Danish kroner excl. VAT. Plans are paid in advance for each period.
Founding price: the first 100 paying customers who sign up for a plan by 31 December 2026 keep the price of their plan for 24 months from sign-up, also if we raise prices. It applies while the subscription stays active and to the plan and billing interval chosen at sign-up. For a trial with a card, sign-up counts from the day the trial started, and the seat is assigned at the first payment. The founding price locks the price only, not the credits: the number of credits included in the plan can change for future billing periods on the same terms as for other customers (section 6).
3. Renewal and cancellation
Monthly and annual plans renew automatically for a new period of the same length until you cancel. Payment for each new period is charged to your card when the period starts.
You can cancel a trial or a plan at any time under Account on leadstrategist.dk. There is no lock-in and no notice period beyond the current period. To avoid the next payment, cancel no later than the last day of the current period (Danish time). If you cancel a trial, nothing is charged and you can use the rest of the trial. If you cancel a plan, you keep access until the end of the period you have paid for, and it does not renew.
Payments already made, including for periods you only partly use, and purchased credit packs are not refunded.
We may end your plan with 3 months' notice to the end of a billing period. We may close access with immediate effect if you materially breach these terms, for example by not paying or by using the service or the data unlawfully.
4. No right of withdrawal
Because Lead Strategist is sold to businesses only, the consumer rules in the Danish Consumer Contracts Act (forbrugeraftaleloven) do not apply, including the 14-day right of withdrawal. There is no right of withdrawal when you add a card, when the trial turns into a paid subscription, or when a plan renews.
The free trial is your chance to try the service before you pay: if you cancel by the end of day 14 of a trial with a card, nothing is charged.
5. Data and liability
Lead Strategist is provided "as is". The data comes from public sources and may be incomplete or out of date. Company master data is synced from CVR once a day, so changes made during the day appear the next morning at the earliest. We aim for high quality and reliability but cannot guarantee error-free operation or that the service is always available.
We are not liable for indirect losses, including loss of profit, operating losses, loss of data or other consequential damages. Our total liability is in any case limited to the amount you have paid for the service in the 12 months before the event that gave rise to the claim, and never more than 10,000 kr. These limits do not apply if we have acted intentionally or with gross negligence.
Companies with CVR advertising protection must not be contacted for marketing. You are responsible for your own use of the data, including under the GDPR and the Danish Marketing Practices Act, and you must hold us harmless from claims by third parties that result from your use of the data.
6. Changes
We may change prices and credit amounts for future billing periods with at least 30 days' notice by email. The notice states the new price or credit amount and the date it takes effect. If you do not want to continue, you can cancel at no cost before the change takes effect; otherwise your subscription continues on the new terms. A price we have promised to keep fixed for a period (for example the founding price) will not change during that period. Such a promise covers the price only: the credits included in the plan can change as described in this section, also while the price is locked. Paid periods and purchased credit packs are not affected.
We announce other changes to these terms by email at least 30 days before they take effect. Minor changes that are not to your disadvantage can take effect without notice.
7. Governing law and disputes
These terms are governed by Danish law. Disputes are settled by the Danish courts, with the court where we are registered as the court of first instance.
8. Who runs the service
Lead Strategist is based in Aarhus, Denmark, and is run by LundPedersenHolding ApS, CVR 45471888, Industrivej 6, 8740 Brædstrup, Denmark (registered address). Contact us at kontakt@leadstrategist.dk.